MobilityData is an international standards organization working to support transportation providers and apps collaborative efforts in serving the traveling public with information on transportation options.
I lead the Product vision and development work across the organization. I supervise Product Managers who work in four areas.
GTFS is the common data format used by over 10,000 transit providers like New York MTA, Tokyo Metro, and Paris RATP to relay information to Google Maps, Apple Maps, and other apps to help the hundreds of millions of people discover and use transit options.
MobilityData has advanced the community behind the standard. We have built collaboration processes and documentation at gtfs.org.
The spec's usefulness has increased from changes we facilitated to represent more types of information on Fares.
GBFS is the data format that bikeshare and similar offerings use to relay information to consumer applications: for instance its how Lyft gets Citi Bike on Google Maps.
Our work on Shared Mobility is around facilitating this community-driven standard and easing implementation.
Busbud is the most complete search engine for intercity buses. My contributions included build the business strategy in Europe and scaled up our Product approach. We leveraged various feedback loops, user research, Agile, and multivariate testing. I helped implement product-engineering squads with product goals. Features I "owned" have been used by hundreds of millions of travelers:
API integrations: Overhauled our database backend and caching system to allow for efficiency across our hundreds of API connections to transportation providers, improving information currentness - making sure customers' bookings go through.
Payments: Procured and implemented international payment processing and fraud prevention services processing tens of millions of dollars a year across the world: increased transaction success rate, virtually eliminated fraud, lowered costs, and made checkout delightful offer local payment methods where needed.
SEO: Used multivariate tests paired with qualitative user research to improve landing pages leading to our results moving up an average of two ranks on the SERP.
Helpdesk: Built customer support automation that sped up resolution times by 70% relieving our customers' stress while traveling.
As an advisory board member in the early stage of a startup combining the ease of use of app-based taxis with the wide variety needs of people who use paratransit, I helped advocate for an incremental development approach and the identification of proof of concepts.
The OpenGo business was submitted to the Social Impact Award competition at Impact Hub Vienna. The model was to build a freemium service creating open transportation data for long distance services, inspired by Linux Ubuntu.