International Organization for MobilityData logo

MobilityData is an international standards organization working to support transportation providers and apps collaborative efforts in serving the traveling public with information on transportation options.

I lead the Product vision and development work across the organization. I supervise Product Managers who work in four areas.

GTFS is the common data format used by over 10,000 transit providers like New York MTA, Tokyo Metro, and RATP to relay information to Google Maps, Apple Maps, and other apps to help the public discover and use transit options. GTFS plays a key role as the data infrastructure that supplies transit journey information to hundreds of millions of people.

GTFS uses an open license and governance model. MobilityData works to facilitate change discussions on the specification to improve its usefulness.

We host the GTFS documentation on gtfs.org and keep it to date with the evolving specification.

GBFS is the data format that bikeshare and similar offerings use to relay information to consumer applications: for instance its how Lyft gets Citi Bike on Google Maps.

Our work on Shared Mobility is around facilitating this community-driven standard and easing implementation.

Busbud is the most complete search engine for intercity buses.

Early employees After a stint proving a business strategy in Europe. I participated in the scaled up our Product approach with product management software, user testing, Agile, and multivariate testing. Features I "owned" have been used by hundreds of millions of travelers:

• Product management: Organized a company-wide product backlog with user feedback loops for our various types of users and implemented product-engineering squads with product goals.

• API integrations: Overhauled our database backend and caching system to allow for efficiency across our hundreds of API connections to transportation providers, improving information currentness - making sure customers' bookings go through.

• Payments: Procured and implemented international payment processing and fraud prevention services processing tens of millions of dollars a year across the world: increased transaction success rate, virtually eliminated fraud, lowered costs, and made checkout delightful offer local payment methods where needed.

• SEO: Used multivariate tests paired with qualitative user research to improve landing pages leading to our results moving up an average of two ranks on the SERP.

• Helpdesk: Built customer support automation that sped up resolution times by 70% relieving our customers' stress while traveling.

Mobility 4 All

As an advisory board member in the early stage of a startup combining the ease of use of app-based taxis with the wide variety needs of people who use paratransit, I helped advocate for an incremental development approach and the identification of proof of concepts.

Open Twin Cities

I participated in the local open data initiative in Minneapolis - Saint Paul.

Milwaukee Data Initiative

I was active in the Milwaukee Data Initiative and helped run a hackathon leveraging open data, supported by Code for America.

OpenGo

The OpenGo business was submitted to the Social Impact Award competition at Impact Hub Vienna. The model was to build a freemium service creating open transportation data for long distance services, inspired by Linux Ubuntu.

Participatory Planning through Open Data and Civic Tech

Web tutorial for transit advocacy orgs on using open data and open source software to enhance participation in planning.